•Minor Distraction

AI CONSULTANCY — AUSTRALIA

Designing world-first AI that makes the ordinary impossible to ignore

Approach

Embedded within customer teams across APJ, handling the entire product development lifecycle.

Expertise

From user research to experimental builds, creating experiences that resonate with leadership.

Focus

Strategic customers requiring world-first AI solutions that transform ordinary into extraordinary.

Capabilities

Comprehensive approach to AI product development, from initial research through market delivery.

01

User Research

Deep investigation into user needs and pain points to identify core problems worth solving.

  • Ethnographic studies
  • User interviews
  • Behavioral analysis
02

UX Prototyping

Vision creation that resonates with leadership and stakeholders at all levels.

  • Interactive prototypes
  • Design systems
  • User journey mapping
03

AI Integration

Defining technological implementation needs and capabilities assessment.

  • Technical architecture
  • AI model selection
  • Integration planning
04

Experimental Builds

Collaborative development with engineering teams on cutting-edge implementations.

  • MVP development
  • Technical validation
  • Performance optimization
05

Strategic Alignment

Ensuring solutions align with business objectives and market opportunities.

  • Stakeholder workshops
  • Business case development
  • Roadmap planning
06

Market Delivery

End-to-end product launch and post-launch optimization strategies.

  • Go-to-market planning
  • User onboarding
  • Performance monitoring

Embedded approach to strategic AI development

We don't just consult — we integrate. Our team becomes part of your organization, working alongside your teams to deliver world-first AI solutions that transform how customers interact with your products.

Research-First Methodology

Every solution begins with deep user research and problem identification, ensuring we solve the right challenges.

Leadership Alignment

Our prototypes and vision creation process ensures stakeholder buy-in and strategic alignment from conception to delivery.

Technical Excellence

Close collaboration with engineering teams on experimental builds that push the boundaries of what's possible with AI.

Start a Conversation

Ready to transform your AI vision into reality? Let's discuss your strategic objectives.

Location

Melbourne, Australia

Contact

hello@minor-distraction.com